Yazar
Leigh McAlister
16 cilt bulundu.
Leigh McAlister · Creative Media Partners, LLC
40 sayfa · 1983
Mathematical models / Sales promotion / Consumers
Peter S Fader, Leigh McAlister, Sloan School of Management · Franklin Classics
30 sayfa · 2018
Kategori yok
Fred M Feinberg, Leigh McAlister, Sloan School of Management · Franklin Classics
48 sayfa · 2018
Kategori yok
Leigh McAlister, Ruth Bolton, and Ross Rizley · Marketing Science Institute
Sayfa sayısı yok · 2006
Marketing / Abstracts / Bibliography / Marketing research
Leigh McAlister · Jai Pr
350 sayfa · 1982
Research / Motivation research (Marketing) / Consumer behavior / Consumers' preferences / Mathematical models
Leigh McAlister · Graduate School of Business, Stanford University
53 sayfa · 1978
Choice (Psychology) / Consumers' preferences