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Marketing Strategy from the Masters (Collection)
Philip Kotler, Nancy Lee, Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein, Larry Light, Joan Kiddon, Monique Reece · FT Press
1468 sayfa · 2010-10-19
Marketing Metrics
Paul W. Farris, Neil Bendle, · Pearson Education
Your Guide To Entertainment Marketing and Performance (Collection)
Al Lieberman, Patricia Esgate, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein · FT Press
774 sayfa · 2013-08-08
Business & Economics
Grandes Métricas do Marketing - Os principais indicadores que todo o gestor deve conhecer
Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein · Actual Editora
729 sayfa · 2017-03-01
Business & Economics