Yazar
Randolph E Bucklin
7 cilt bulundu.
Cilt sonuçları
Brand choice, purchase incidence, and segmentation
Randolph E Bucklin · Marketing Science Institute
33 sayfa · 1992
Brand choice / Consumers' preferences
From decision support to decision automation
Randolph E Bucklin · Marketing Science Institute
19 sayfa · 1998
Marketing / Data processing / Management / Decision making / Decision support systems
Determining inter-brand substitutability through survey measurement of consumer preference structures
Randolph E Bucklin · Marketing Science Institute
39 sayfa · 1991
Research / Brand choice / Market surveys / Consumer behavior
Commercial adoption of advances in the analysis of scanner data
Randolph E Bucklin · Marketing Science Institute
43 sayfa · 1998
Marketing / Data processing / Management / Optical scanners
Dynamics of Consumer Response to Price Discounts (Research Program Working Paper/Report No 88-111)
James M. Lattin, Randolph E. Bucklin · Marketing Science Inst
Sayfa sayısı yok · 1988
Consumer Behavior