Yazar

Alvin J Silk

25 cilt bulundu.

Cilt sonuçları

What Is Marketing?

Alvin J. Silk · Harvard Business Review Press

216 sayfa · 2006

Kategori yok

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Alvin J Silk · Franklin Classics Trade Press

42 sayfa · 2018

Kategori yok

The influence of advertising's affective qualities on consumer response

Alvin J. Silk · M.I.T.]

45 sayfa · 1973

Advertising / Psychological aspects

Notes on the application of attitude measurement and scaling techniques in marketing research

Alvin J. Silk · Creative Media Partners, LLC

17 sayfa · 1969

Attitudes / Influence (Psychology) / Consumers

Response set and the measurement of self-designated opinion leadership

Alvin J. Silk · Creative Media Partners, LLC

22 sayfa · 1969

Leadership / Public opinion

Test-retest correlations and the reliability of copy testing

Alvin J. Silk · M.I.T. Alfred P. Sloan School of Management

32 sayfa · 1977

Kategori yok

The use of preference and perception measures in new product development

Alvin J. Silk · Creative Media Partners, LLC

26 sayfa · 1968

Management information systems

Measuring influence in organizational purchase decisions

Alvin J. Silk · Alfred P. Sloan School of Management, Massachusetts Institute of Technology

48 sayfa · 1980

Decision making / Industrial procurement

Conflict policy and advertising agency-client relations

Alvin J. Silk · Now Publishers

91 sayfa · 2012

Advertising / Conflict of interests / Conflits d'intérêts / BUSINESS & ECONOMICS / Advertising & Promotion

A note on testing for constant reliability in repeated measurement studies

Alvin J. Silk · Alfred P. Sloan School of Management, M.I.T.

12 sayfa · 1978

Kategori yok

The Influence of Advertising's Affective Qualities on Consumer Response

Alvin J Silk, Terry G Vavra · Franklin Classics

100 sayfa · 2018

Kategori yok

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Richard P Bagozzi, Alvin J Silk · Franklin Classics

72 sayfa · 2018

Kategori yok

Behavioral and management science in marketing

Harry L. Davis, Alvin J. Silk, Victor J. Cook · Wiley

273 sayfa · 1978

Marketing / Congresses / Advertising / Consumers' preferences / New products

CiltConcentration levels in the U.S. advertising and marketing services industryAlvin J. Silk

Concentration levels in the U.S. advertising and marketing services industry

Alvin J. Silk · Harvard Business School

46 sayfa · 2008

Kategori yok

Persuasion (Psychology)Advertising's affective qualities and consumer responseAlvin J. Silk

Advertising's affective qualities and consumer response

Alvin J. Silk · Marketing Science Institute

58 sayfa · 1974

Advertising / Consumers / Persuasion (Psychology)

Psychological aspects of AdvertisingEffect of advertisement size on the relationship between product usage and advertising exposureAlvin J Silk

Effect of advertisement size on the relationship between product usage and advertising exposure

Alvin J Silk · Marketing Science Institute

18 sayfa · 1971

Advertising / Psychological aspects / Psychological aspects of Advertising

Mathematical modelsScale and scope economies in the global advertising and marketing services businessAlvin J. Silk

Scale and scope economies in the global advertising and marketing services business

Alvin J. Silk · National Bureau of Economic Research

53 sayfa · 2003

Advertising / Costs / Marketing / Mathematical models

Magazine AdvertisingMeasuring the "qualitative value" of medical journals as advertising vehiclesAlvin J Silk

Measuring the "qualitative value" of medical journals as advertising vehicles

Alvin J Silk · Marketing Science Institute

41 sayfa · 1973

Advertising, Magazine / Magazine Advertising

Economies of scaleCosts, institutional mobility barriers, and market structureAlvin J. Silk

Costs, institutional mobility barriers, and market structure

Alvin J. Silk · National Bureau of Economic Research

43 sayfa · 1994

Advertising agencies / Econometric models / Economies of scale

Advertising media planningIntermedia substitutability and market demand by national advertisersAlvin J. Silk

Intermedia substitutability and market demand by national advertisers

Alvin J. Silk · National Bureau of Economic Research

57 sayfa · 2001

Advertising / Advertising media planning

Economies of scaleScale and scope effects on advertising agency costsAlvin J. Silk

Scale and scope effects on advertising agency costs

Alvin J. Silk · National Bureau of Economic Research

58 sayfa · 1990

Advertising agencies / Econometric models / Economies of scale

Marketing researchAdvertising copy development and optimal searchSimeon Chow, Alvin J. Silk

Advertising copy development and optimal search

Simeon Chow, Alvin J. Silk · Division of Research, Harvard Business School

49 sayfa · 1988

Advertising copy / Marketing research

CommerceAggregate Advertising Expenditure in the U. S. EconomyAlvin J. Silk, Ernst R. Berndt

Aggregate Advertising Expenditure in the U. S. Economy

Alvin J. Silk, Ernst R. Berndt · Now Publishers

Sayfa sayısı yok · 2021

Commerce

CiltThe unbundling of advertising agency servicesMohammad Arzaghi, Ernst R. Berndt, James C. Davis, Alvin J. Silk

The unbundling of advertising agency services

Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, Alvin J. Silk · Harvard Business School

57 sayfa · 2010

Kategori yok

CiltOn inter-industry variation in the vertical integration of advertising servicesSharon Horsky, Steven C. Michael, Alvin J. Silk, Harvard Business School. Division of Research

On inter-industry variation in the vertical integration of advertising services

Sharon Horsky, Steven C. Michael, Alvin J. Silk, Harvard Business School. Division of Research · Division of Research, Harvard Business School

53 sayfa · 2005

Kategori yok