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alice m tybout
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Cognitive and affective responses to advertising
Alice M. Tybout · Lexington Books
414 sayfa · 1989
Consumer behavior / Congresses / Advertising / Publicité / Consommateurs
Kellogg on Branding in a Hyper-Connected World
Alice M. Tybout, Tim Calkins · Wiley & Sons, Incorporated, John
368 sayfa · 2019
Brand name products / Internet marketing / Customer relations, management