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Amitava Chattopadhyay
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Cilt sonuçları
The relationships among message recall, congnitive responses, and advertising effectiveness
Amitava Chattopadhyay · Yayınevi bilinmiyor
372 sayfa · 1986
Advertising / Psychological aspects / Attitude (Psychology)
The relationship between recall, cognitive responses and advertising effectiveness
Amitava Chattopadhyay · Marketing Science Institute
29 sayfa · 1989
Advertising / Research / Recollection (Psychology) / Marketing research / Cognitive psychology

