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brigitte kolzer

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Einkaufsverhalten im Handel. Ansätze zu einer kundenorientierten Handelsmarketingplanung.

Einkaufsverhalten im Handel. Ansätze zu einer kundenorientierten Handelsmarketingplanung.

Claudius A. Schmitz, Brigitte Kölzer · Vahlen

412 sayfa · 1996

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