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David Bruce Montgomery

30 cilt bulundu.

Cilt sonuçları

Introduction to management science and marketing

David Bruce Montgomery · Creative Media Partners, LLC

41 sayfa · 1967

Marketing / Management

Clusters of consumer interests and spheres of influence of opinion leaders

David Bruce Montgomery · M.I.T.

15 sayfa · 1970

Public opinion / Influence (Psychology)

Computer applications in marketing research

David Bruce Montgomery · M.I.T.

26 sayfa · 1966

Marketing research / Data processing

Advertising decisions

David Bruce Montgomery · M.I.T.]

55 sayfa · 1967

Advertising media planning / Advertising

Consumer response to a legitimated brand appeal

David Bruce Montgomery · M.I.T.]

29 sayfa · 1967

Brand choice

A continuous limit for the "contagious" binomial distribution

David Bruce Montgomery · M.I.T.]

Sayfa sayısı yok · 1968

Binomial distribution

Distributed lag models of response to a communications mix

David Bruce Montgomery · M.I.T.

48 sayfa · 1970

Marketing / Management / Communication in marketing

Estimating the dynamic effects of marketing communications expenditures

David Bruce Montgomery · M.I.T.]

45 sayfa · 1971

Drugs / Mathematical models / Advertising media planning / Advertising

Implementation of management science in marketing

David Bruce Montgomery · M.I.T.]

19 sayfa · 1967

Marketing / Management

Management science in marketing

David Bruce Montgomery · Prentice-Hall

376 sayfa · 1969

Management / Marketing

Marketing information systems

David Bruce Montgomery · M.I.T.

40 sayfa · 1969

Marketing / Management information systems / Information storage and retrieval systems

Market response to the legitimation of a brand appeal

David Bruce Montgomery · M.I.T.

20 sayfa · 1969

Endorsements in advertising

A multiple-product sales force allocation model

David Bruce Montgomery · M.I.T.]

37 sayfa · 1971

Sales management

On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior

David Bruce Montgomery · M.I.T.]

13 sayfa · 1966

Binomial distribution / Axiom of choice

Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

David Bruce Montgomery · M.I.T.

18 sayfa · 1969

Market surveys / Attitudes / Consumers

Personal selling decisions

David Bruce Montgomery · M.I.T.]

61 sayfa · 1967

Sales promotion

Pricing decisions

David Bruce Montgomery · M.I.T.]

29 sayfa · 1967

Prices / Mathematical models / Pricing

A probability diffusion model of dynamic market behavior

David Bruce Montgomery · M.I.T.]

207 sayfa · 1966

Brand choice / Mathematical models

Stochastic consumer models

David Bruce Montgomery · M.I.T.

23 sayfa · 1968

Brand choice / Mathematical models

Mathematical modelsStochastic models of consumer choice behaviorDavid Bruce Montgomery

Stochastic models of consumer choice behavior

David Bruce Montgomery · Marketing Science Institute

75 sayfa · 1971

Choice (Psychology) / Consumers' preferences / Mathematical models

Regression analysisAdjusting R2șDavid Bruce Montgomery

Adjusting R2ș

David Bruce Montgomery · Marketing Science Institute

10 sayfa · 1971

Econometrics / Regression analysis

MarketingApplications of management science in marketingDavid Bruce Montgomery

Applications of management science in marketing

David Bruce Montgomery · Prentice-Hall

481 sayfa · 1970

Addresses, essays, lectures / Marketing

Marketing researchBrand trial after a change in promotion credibilityDavid Bruce Montgomery

Brand trial after a change in promotion credibility

David Bruce Montgomery · Marketing Science Institute

18 sayfa · 1970

Marketing research

Motivation research (Marketing)Consumer characteristics and "deal" purchasingDavid Bruce Montgomery

Consumer characteristics and "deal" purchasing

David Bruce Montgomery · Marketing Science Institute

13 sayfa · 1970

Advertising / Consumers / Dentifrices / Motivation research (Marketing)

Relationship marketingDemand for and use of global account managementDavid Bruce Montgomery

Demand for and use of global account management

David Bruce Montgomery · Marketing Science Institute

35 sayfa · 1999

Relationship marketing

MarketingEstimating dynamic effects of market communications expendituresDavid Bruce Montgomery

Estimating dynamic effects of market communications expenditures

David Bruce Montgomery · Marketing Science Institute

39 sayfa · 1971

Information services / Marketing

Marketing researchMarketing information and decision systemsDavid Bruce Montgomery

Marketing information and decision systems

David Bruce Montgomery · Marketing Science Institute]

33 sayfa · 1973

Marketing research

Mathematical modelsModeling marketing phenomenaDavid Bruce Montgomery

Modeling marketing phenomena

David Bruce Montgomery · Marketing Science Institute

27 sayfa · 1974

Management / Marketing / Marketing research / Mathematical models

SupermarketsNew product distributionDavid Bruce Montgomery

New product distribution

David Bruce Montgomery · Marketing Science Institute

27 sayfa · 1973

Consumers / New products / Supermarkets

Marketing researchOn-line computer applications in marketing and marketing researchDavid Bruce Montgomery

On-line computer applications in marketing and marketing research

David Bruce Montgomery · Marketing Science Institute

42 sayfa · 1971

Information storage and retrieval systems / Marketing research