Yazar
Erich Joachimsthaler
5 cilt bulundu.
Cilt sonuçları
Brand leadership
David A. Aaker, Erich Joachimsthaler · Simon & Schuster, Limited
368 sayfa · 2000
Brand name products / Management / Sales & marketing / Product Management / Business & Economics
Hidden in Plain Sight
Erich Joachimsthaler · Harvard Business School Press
272 sayfa · 2007
New products / Consumers' preferences / Consumers / Research / Marketing research
Liderazgo de Marca
David A. Aaker, Erich Joachimsthaler · Deusto
Sayfa sayısı yok · 2005
Marketing - General / Quality Control / Business / Economics / Finance