Yazar
Gerard J Tellis
13 cilt bulundu.
Gerard J. Tellis · Sage Publications
216 sayfa · 2003
Attitudes / Advertising / Consumers / Consumer behavior
Gerard J. Tellis · Jossey-Bass
Sayfa sayısı yok · 2013
Diffusion of innovations / New products / Creative ability in business / Technological innovations / Market share
Gerard J. Tellis · Addison Wesley
483 sayfa · 1998
Marketing / Management / Sales promotion / Advertising
Gerard J. Tellis, Peter N. Golder, Clayton M. Christensen · Figueroa Press
298 sayfa · 2001
Marketing / Brand name products
Gerard J. Tellis · Wiley & Sons, Incorporated, John
352 sayfa · 2012
New products / Diffusion of innovations / Creative ability in business / Technological innovations / Strategic planning
Gerard J. Tellis · Marketing Science Institute
44 sayfa · 2002
New products / Marketing / Consumer behavior
Gerard J Tellis · Marketing Science Institute
29 sayfa · 1987
Brand choice / Consumers' preferences / Consumers / Research