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Jennifer Lynn Aaker

20 cilt bulundu.

Cilt sonuçları

Humour, Seriously

Jennifer Aaker, Naomi Bagdonas · Portfolio

Sayfa sayısı yok · 2020

Employee motivation

CiltConsumption Symbols as Carriers of CultureJennifer Lynn Aaker, Verónica Benet-Martínez, Jordi Garolera

Consumption Symbols as Carriers of Culture

Jennifer Lynn Aaker, Verónica Benet-Martínez, Jordi Garolera · Yayınevi bilinmiyor

49 sayfa · 2001

Kategori yok

Business namesPeacefulness and PassionJennifer Lynn Aaker, Jordi Garolera, Verónica Benet-Martínez

Peacefulness and Passion

Jennifer Lynn Aaker, Jordi Garolera, Verónica Benet-Martínez · Yayınevi bilinmiyor

38 sayfa · 2000

Business names

Brand choiceBrand PersonalityJennifer Lynn Aaker

Brand Personality

Jennifer Lynn Aaker · Yayınevi bilinmiyor

684 sayfa · 1995

Brand choice

Business namesDimensions of Brand PersonalityJennifer Lynn Aaker

Dimensions of Brand Personality

Jennifer Lynn Aaker · Yayınevi bilinmiyor

30 sayfa · 2000

Business names

AdvertisingThe Formation and Malleability of Brand Personality InferencesGita V. Johar, Jennifer Lynn Aaker, Jaideep Sengupta

The Formation and Malleability of Brand Personality Inferences

Gita V. Johar, Jennifer Lynn Aaker, Jaideep Sengupta · Yayınevi bilinmiyor

43 sayfa · 2003

Advertising

ConsumersOff-target?Aimee Leigh Drolet, Jennifer Lynn Aaker

Off-target?

Aimee Leigh Drolet, Jennifer Lynn Aaker · Yayınevi bilinmiyor

29 sayfa · 2000

Consumers

Consumer behaviorIf Money Doesn't Make You Happy, Consider TimeJennifer Lynn Aaker, Melanie Rudd, Cassie Mogilner

If Money Doesn't Make You Happy, Consider Time

Jennifer Lynn Aaker, Melanie Rudd, Cassie Mogilner · Yayınevi bilinmiyor

19 sayfa · 2010

Consumer behavior

Brand name productsWhen Good Brands Do BadJennifer Lynn Aaker, Susan M. Fournier, S. Adam Brasel

When Good Brands Do Bad

Jennifer Lynn Aaker, Susan M. Fournier, S. Adam Brasel · Yayınevi bilinmiyor

42 sayfa · 2003

Brand name products

AdvertisingShould it be about Them Or Me?Nidhi Agrawal, Jennifer Lynn Aaker, Geeta Menon

Should it be about Them Or Me?

Nidhi Agrawal, Jennifer Lynn Aaker, Geeta Menon · Yayınevi bilinmiyor

40 sayfa · 2003

Advertising

Consumer behaviorUnderstanding Regulatory FitJennifer Lynn Aaker, Angela Y. Lee

Understanding Regulatory Fit

Jennifer Lynn Aaker, Angela Y. Lee · Yayınevi bilinmiyor

21 sayfa · 2006

Consumer behavior

Self-perceptionThe Pleasures and Pains of Distinct Self-construalsAngela Y. Lee, Jennifer Lynn Aaker, Wendi L. Gardner

The Pleasures and Pains of Distinct Self-construals

Angela Y. Lee, Jennifer Lynn Aaker, Wendi L. Gardner · Yayınevi bilinmiyor

61 sayfa · 1999

Self-perception

AweAwe Expands People's Perception of Time, Alters Decision Making, and Enhances Well-beingMelanie Rudd, Jennifer Lynn Aaker, Kathleen D. Vohs

Awe Expands People's Perception of Time, Alters Decision Making, and Enhances Well-being

Melanie Rudd, Jennifer Lynn Aaker, Kathleen D. Vohs · Yayınevi bilinmiyor

22 sayfa · 2012

Awe

Target marketingNon-target Market Effects and Viewer DistinctivenessJennifer Lynn Aaker, Anne M. Brumbaugh, Sonya A. Grier

Non-target Market Effects and Viewer Distinctiveness

Jennifer Lynn Aaker, Anne M. Brumbaugh, Sonya A. Grier · Yayınevi bilinmiyor

25 sayfa · 1997

Target marketing

Consumer behaviorThe Time Vs. Money EffectCassie Mogilner, Jennifer Lynn Aaker

The Time Vs. Money Effect

Cassie Mogilner, Jennifer Lynn Aaker · Yayınevi bilinmiyor

47 sayfa · 2009

Consumer behavior

Consumer behaviorThe Shifting Meaning of HappinessCassie Mogilner, Sepandar D. Kamvar, Jennifer Lynn Aaker

The Shifting Meaning of Happiness

Cassie Mogilner, Sepandar D. Kamvar, Jennifer Lynn Aaker · Yayınevi bilinmiyor

30 sayfa · 2010

Consumer behavior

Charitable givingThe Happiness of GivingWendy Liu

The Happiness of Giving

Wendy Liu · Yayınevi bilinmiyor

Sayfa sayısı yok · 2008

Charitable giving

ConsumersOff-target?, an Explanation for Asymmetric Effects of Attitude StructureAimee Leigh Drolet, Jennifer Lynn Aaker

Off-target?, an Explanation for Asymmetric Effects of Attitude Structure

Aimee Leigh Drolet, Jennifer Lynn Aaker · Yayınevi bilinmiyor

66 sayfa · 1999

Consumers

Consumer behaviorBringing the Game Into FocusAngela Y. Lee, Jennifer Lynn Aaker

Bringing the Game Into Focus

Angela Y. Lee, Jennifer Lynn Aaker · Yayınevi bilinmiyor

53 sayfa · 2003

Consumer behavior

Consumers' preferencesWhen Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-based JudgmentsDonnel A. Briley

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-based Judgments

Donnel A. Briley · Yayınevi bilinmiyor

Sayfa sayısı yok · 2005

Consumers' preferences