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Judith Lynne Zaichkowsky
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Defending your brand against imitation
Judith Lynne Zaichkowsky · Quorum Books
184 sayfa · 1995
Marketing / Brand name products / Industrial property / Law and legislation / Consumer behavior
The psychology behind trademark infringement and counterfeiting
Judith Lynne Zaichkowsky · Lawrence Erlbaum
305 sayfa · 2006
Marketing / Brand name products / Industrial property / Law and legislation / Consumer behavior