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Maggie Geuens

20 cilt bulundu.

Cilt sonuçları

Marketing Communications

Marketing Communications

Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh, Gudrun Roose · Yayınevi bilinmiyor

Sayfa sayısı yok · 2025

Business & Economics

Marketing Communications

Marketing Communications

Stephen P. Robbins, Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh · Pearson Higher Ed

582 sayfa · 2021-01-20

Business & Economics

Marketing Communicatie

Marketing Communicatie

Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh · Pearson Education

644 sayfa · 2005

Business & Economics

Foundations of Marketing Communications

Foundations of Marketing Communications

Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh · Pearson Education

398 sayfa · 2005

Business & Economics

Marketing Communications PDF eBook

Marketing Communications PDF eBook

Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh · Pearson Higher Ed

647 sayfa · 2017-08-22

Business & Economics

Marketing Communications

Marketing Communications

Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh · Financial Times Management

509 sayfa · 2001

Business & Economics

CiltAffect Intensity, Need for Cognition and Television Viewing Behaviour and PreferencesMaggie Geuens, Patrick De Pelsmacker

Affect Intensity, Need for Cognition and Television Viewing Behaviour and Preferences

Maggie Geuens, Patrick De Pelsmacker · Yayınevi bilinmiyor

19 sayfa · 1997

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CiltIn this Issue: Combined Influence of Selective Focus and Decision Involvement on Attitude-behavior Consistency in a Context of Memory-based Decision MakingAnneleen van Kerckhove, Iris Vermeir, Maggie Geuens

In this Issue: Combined Influence of Selective Focus and Decision Involvement on Attitude-behavior Consistency in a Context of Memory-based Decision Making

Anneleen van Kerckhove, Iris Vermeir, Maggie Geuens · Yayınevi bilinmiyor

121 sayfa · 2011

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CiltNeed for Cognition and the Moderating Role of the Level of Intensity of Warm and Humorous Advertising AppealsMaggie Geuens, Patrick De Pelsmacker, Universiteit Antwerpen. Departement Toegepaste Economische Wetenschappen

Need for Cognition and the Moderating Role of the Level of Intensity of Warm and Humorous Advertising Appeals

Maggie Geuens, Patrick De Pelsmacker, Universiteit Antwerpen. Departement Toegepaste Economische Wetenschappen · Yayınevi bilinmiyor

17 sayfa · 1997

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CiltEmotional Advertising: Revisiting the Role of Product CategoryMaggie Geuens, Patrick De Pelsmacker, Tine Faseur

Emotional Advertising: Revisiting the Role of Product Category

Maggie Geuens, Patrick De Pelsmacker, Tine Faseur · Yayınevi bilinmiyor

Sayfa sayısı yok · 2010

Kategori yok

CiltFoundation of Marketing CommunicationsPatrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh

Foundation of Marketing Communications

Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh · Yayınevi bilinmiyor

Sayfa sayısı yok · 2011

Kategori yok

CiltNeed for Cognition and the Moderating Role of the Intensity of Warm and Humorous Advertising AppealsMaggie Geuens, Patrick de Pelsmacker

Need for Cognition and the Moderating Role of the Intensity of Warm and Humorous Advertising Appeals

Maggie Geuens, Patrick de Pelsmacker · Yayınevi bilinmiyor

7 sayfa · 2001

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CiltProduct Category Involvement and the Reaction of Belgian and Polish Consumers to Different Advertising AppealsMaggie Geuens, Patrick de Pelsmacker

Product Category Involvement and the Reaction of Belgian and Polish Consumers to Different Advertising Appeals

Maggie Geuens, Patrick de Pelsmacker · Yayınevi bilinmiyor

26 sayfa · 1996

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CiltEmotional Appeals and Information Cues in Belgian Magazine AdvertisementsPatrick de Pelsmacker, Maggie Geuens

Emotional Appeals and Information Cues in Belgian Magazine Advertisements

Patrick de Pelsmacker, Maggie Geuens · Yayınevi bilinmiyor

25 sayfa · 2000

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CiltThe Advertising Effectiveness of Different Levels of Intensity of Humour and Warmth and the Moderating Role of Top of Mind Awareness and Degree of Product UsePatrick de Pelsmacker, Maggie Geuens

The Advertising Effectiveness of Different Levels of Intensity of Humour and Warmth and the Moderating Role of Top of Mind Awareness and Degree of Product Use

Patrick de Pelsmacker, Maggie Geuens · Yayınevi bilinmiyor

17 sayfa · 2000

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CiltThe Use of Different Types of Emotional Appeals and Information in Magazine Advertisements Over Time, and the Degree of Overall Similarity of StrategyPatrick de Pelsmacker, Maggie Geuens

The Use of Different Types of Emotional Appeals and Information in Magazine Advertisements Over Time, and the Degree of Overall Similarity of Strategy

Patrick de Pelsmacker, Maggie Geuens · Yayınevi bilinmiyor

27 sayfa · 1996

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CiltThe Advertising Effectiveness of Different Levels of Intensity of Humour and Warmth and the Moderating Role of Affect IntensityPatrick De Pelsmacker, Maggie Geuens, Universiteit Antwerpen. Departement Toegepaste Economische Wetenschappen

The Advertising Effectiveness of Different Levels of Intensity of Humour and Warmth and the Moderating Role of Affect Intensity

Patrick De Pelsmacker, Maggie Geuens, Universiteit Antwerpen. Departement Toegepaste Economische Wetenschappen · Yayınevi bilinmiyor

18 sayfa · 1997

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CiltWhere Do We Go from Here?Maggie Geuens

Where Do We Go from Here?

Maggie Geuens · Yayınevi bilinmiyor

Sayfa sayısı yok · 2010

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CiltThe Influence of Affect Intensity, Need for Emotion and Affective Orientation on Affective and Cognitive Responses to Warm, Erotic and Humorous Advertising AppealsMaggie Geuens, Patrick de Pelsmacker

The Influence of Affect Intensity, Need for Emotion and Affective Orientation on Affective and Cognitive Responses to Warm, Erotic and Humorous Advertising Appeals

Maggie Geuens, Patrick de Pelsmacker · Yayınevi bilinmiyor

17 sayfa · 1996

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CiltThe Communication Effects of Warmth, Eroticism and Humour in Alcolhol AdvertisementsPatrick de Pelsmacker, Maggie Geuens

The Communication Effects of Warmth, Eroticism and Humour in Alcolhol Advertisements

Patrick de Pelsmacker, Maggie Geuens · Yayınevi bilinmiyor

16 sayfa · 1999

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