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manohar u kalwani

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On the reliability and predictive validity of purchase intention measures

Manohar U. Kalwani · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

65 sayfa · 1981

Brand choice / Consumers' preferences / Mathematical models

Marketing of energy conservation services to homeowners

Manohar U. Kalwani · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

30 sayfa · 1979

Case studies / Dwellings / Economic aspects / Energy conservation / Advertising, Direct-mail

Structure of repeat buying for new packaged goods

Manohar U. Kalwani · Creative Media Partners, LLC

32 sayfa · 1978

Kategori yok

A parsimonious description of the Hendry system

Manohar U. Kalwani · Columbia Univsesity, Graduate School of Business

26 sayfa · 1976

Kategori yok

The entropy concept and the Hendry partitioning approach

Manohar U. Kalwani · Massachusetts Institute of Technology

29 sayfa · 1979

Marketing / Analysis

Estimating the proportion of "always buy" and "never buy" consumers

Manohar U. Kalwani · M.I.T. Alfred P. Sloan School of Management

18 sayfa · 1976

Kategori yok

Estimating zero order models given variable number of purchase records per household

Manohar U. Kalwani · Alfred P. Sloan School of Management, M.I.T.

11 sayfa · 1978

Kategori yok

The Hendry partitioning approach

Manohar U. Kalwani · Massachusetts Institute of Technology

Sayfa sayısı yok · 1979

Marketing

Sample size requirements for zero order models

Manohar U. Kalwani · Alfred P. Sloan School of Management, M.I.T.

20 sayfa · 1978

Kategori yok

Consumers' preferencesA Reference price based model of consumer brand choiceManohar U. Kalwani

A Reference price based model of consumer brand choice

Manohar U. Kalwani · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

27 sayfa · 1988

Brand choice / Mathematical models / Prices / Consumers' preferences

CiltZero-order modelsManohar U. Kalwani

Zero-order models

Manohar U. Kalwani · publisher not identified

287 sayfa · 1975

Kategori yok

Sales promotionConsumer price and promotion expectationsManohar U. Kalwani

Consumer price and promotion expectations

Manohar U. Kalwani · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

43 sayfa · 1990

Consumers' preferences / Prices / Rational expectations (Economic theory) / Sales promotion

Mathematical modelsThe empirical application of the Hendry partitioning approachManohar U. Kalwani

The empirical application of the Hendry partitioning approach

Manohar U. Kalwani · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

38 sayfa · 1984

Consumers' preferences / Marketing research / Mathematical models

Mathematical modelsEntropy models of consumer behaviorManohar U. Kalwani

Entropy models of consumer behavior

Manohar U. Kalwani · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

38 sayfa · 1984

Consumers / Entropy (Information theory) / Mathematical models

Mathematical modelsMaximum likelihood estimation of the multinomial-Dirichlet distributionManohar U. Kalwani

Maximum likelihood estimation of the multinomial-Dirichlet distribution

Manohar U. Kalwani · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

10 sayfa · 1980

Brand choice / Mathematical models

Product managementSelection of projects for new product development in competitive marketsManohar U. Kalwani

Selection of projects for new product development in competitive markets

Manohar U. Kalwani · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

60 sayfa · 1988

Mathematical models / New products / Product management