Information technology / Technological innovations, economic aspects / Technological innovations, europe / Sustainable development / Rural development, europe

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Technology-Driven Market Transformations for Digital Fashion and Smart Luxury

Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · IGI Global Scientific Publishing

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Textile industry / Internet marketing / Marketing

Strategic planningCo-Branding Strategies for Smart Luxury ProductsTheodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda

Co-Branding Strategies for Smart Luxury Products

Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · IGI Global Scientific Publishing

420 sayfa · 2025

Strategic planning

Sustainable developmentSustainable Branding, Cultural Intelligence and Co-MarketingTheodore Tarnanidis, Bruno Barbosa Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda

Sustainable Branding, Cultural Intelligence and Co-Marketing

Theodore Tarnanidis, Bruno Barbosa Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · IGI Global Scientific Publishing

Sayfa sayısı yok · 2025

Marketing / Sustainable development