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Merrie Brucks

3 cilt bulundu.

Cilt sonuçları

Advances in Consumer Research

Advances in Consumer Research

Merrie Brucks · Assn for Consumer Research

Sayfa sayısı yok · 1997

Kategori yok

Consumers' preferencesPrice and brand name as indicators of quality dimensionsMerrie Brucks

Price and brand name as indicators of quality dimensions

Merrie Brucks · Marketing Science Institute

41 sayfa · 1991

Quality of products / Brand name products / Pricing / Brand choice / Consumers' preferences

Business/EconomicsPrice and Brand Name As Indicators of Quality Dimensions (Working Paper, Report No 91-130)Merrie Brucks, Valarie A. Zeithaml

Price and Brand Name As Indicators of Quality Dimensions (Working Paper, Report No 91-130)

Merrie Brucks, Valarie A. Zeithaml · Marketing Science Inst

Sayfa sayısı yok · 1991

Business/Economics