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morris b holbrook

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Daytime television gameshows and the celebration of merchandise

Morris B. Holbrook · Bowling Green State University Popular Press

125 sayfa · 1993

Consumption (Economics) / Game shows / Price is right (Television program) / Social aspects of Game shows / Quizen

Consumer value

Morris B. Holbrook · Routledge

203 sayfa · 1998

Methodology / Consumer behavior / Consumers / Research / Consumer goods

Consumer research

Morris B. Holbrook · Sage Publications

419 sayfa · 1995

Consumer behavior / Consumers / Research

The semiotics of consumption

Morris B. Holbrook · Mouton De Gruyter

365 sayfa · 1993

Consumer behavior / Popular culture / Semiotics

Music, movies, meanings, and markets

Morris B. Holbrook · Routledge

382 sayfa · 2011

Motion picture music / History and criticism / Jazz in motion pictures / Motion picture music, history and criticism / United states, history

Multidimensional scalingUsing multidimensional scaling to investigate relationships between media preferences and general customer characteristicsMorris B. Holbrook

Using multidimensional scaling to investigate relationships between media preferences and general customer characteristics

Morris B. Holbrook · Graduate School of Business, Columbia University

30 sayfa · 1980

Consumers' preferences / Marketing research / Statistical methods / Multidimensional scaling

CiltUsing multidimensionally scaled correlations to determine patterns of relationships among weakly associated organizational variablesMorris B. Holbrook

Using multidimensionally scaled correlations to determine patterns of relationships among weakly associated organizational variables

Morris B. Holbrook · Columbia University, Graduate School of Business

Sayfa sayısı yok · 1979

Kategori yok

PsychometricsUsing decompositional versus compositional methods to measure socially sensitive consumer perceptionsMorris B. Holbrook

Using decompositional versus compositional methods to measure socially sensitive consumer perceptions

Morris B. Holbrook · Graduate School of Business, Columbia University

28 sayfa · 1979

Consumers' preferences / Marketing research / Statistical methods / Psychometrics

CiltA decision-specific approach to organizational buyer conflictMorris B. Holbrook

A decision-specific approach to organizational buyer conflict

Morris B. Holbrook · Columbia University, Graduate School of Business

28 sayfa · 1980

Kategori yok

Jazz musiciansPlaying the Changes on the Jazz MetaphorMorris B. Holbrook

Playing the Changes on the Jazz Metaphor

Morris B. Holbrook · Now Publishers

Sayfa sayısı yok · 2008

Jazz / Jazz musicians

Communication in advertisingA study of communication in advertisingMorris B. Holbrook

A study of communication in advertising

Morris B. Holbrook · Yayınevi bilinmiyor

444 sayfa · 1975

Communication in advertising

CommerceConsumer BehaviorMorris B. Holbrook

Consumer Behavior

Morris B. Holbrook · Taylor & Francis Group

280 sayfa · 2024

Commerce

CiltConsumer BehaviorJill Avery, Sharon Beatty, Morris B. Holbrook, Robert Kozinets, Banwari Mittal, Priya Raghubir, Arch G. Woodside

Consumer Behavior

Jill Avery, Sharon Beatty, Morris B. Holbrook, Robert Kozinets, Banwari Mittal, Priya Raghubir, Arch G. Woodside · Open Mentis

Sayfa sayısı yok · 2010

Kategori yok