Yazar
paul m herr
4 cilt bulundu.
Cilt sonuçları
Handbook of consumer psychology
Paul M. Herr, Frank R. Kardes · LEA/Psychology Press
1296 sayfa · 2007
Marketing / Consumer behavior / Advertising / Decision making / Psychological aspects
Handbook of Research Methods in Consumer Psychology
Frank R. Kardes, Paul M. Herr, Norbert Schwarz · Routledge
528 sayfa · 2019
Consumer behavior / Consumers / Psychology / PSYCHOLOGY / Applied Psychology
Applying social cognition to consumer-focused strategy
Paul M. Herr, Frank R. Kardes, Jacques Nantel · Taylor & Francis Group
416 sayfa · 2005
Marketing / Consumer behavior / Congresses / Advertising / Cognition