Yazar
Raj Sethuraman
5 cilt bulundu.
Cilt sonuçları
What makes consumers pay more for national brands than for store brands
Raj Sethuraman · Marketing Science Institute
32 sayfa · 2000
Brand choice / Brand name products / Consumers' preferences / House brands / Prices
National brand and store brand price competition
Raj Sethuraman · Marketing Science Institute
26 sayfa · 1995
Brand choice / Brand name products / Generic products / Mathematical models / Prices
Why do consumers pay more for national brands than for store brands?
Raj Sethuraman · Marketing Science Institute
47 sayfa · 1997
Prices / Brand choice / Brand name products / House brands / Consumers' preferences
Competition Between National Brands and Store Brands
Raj Sethuraman, Jagmohan Raju · Now Publishers
Sayfa sayısı yok · 2013
Brand name products / Marketing