Yazar
ruth n bolton
3 cilt bulundu.
Cilt sonuçları
Service-Dominant Logic of Marketing
Robert F. Lusch, Stephen L. Vargo, Ruth N. Bolton · Taylor & Francis Group
449 sayfa · 2006
Marketing / Customer services
A dynamic model of customers' usage of services
Ruth N. Bolton · Marketing Science Institute
42 sayfa · 1998
Service industries / Marketing / Consumer satisfaction / Customer relations / Consumer behavior