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Managing brand equity

David A. Aaker

0%0 / 299 sf

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Managing brand equity

1991 • 299 pages • ENG

Written by David A. Aaker

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Maxwell Macmillan International

Brand name products • Intangible property • Management

ISBN 9780029001011

Managing brand equity

1991 • 299 pages

Written by David A. Aaker

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No description yet for this book.

Shelf progress

Managing brand equity

David A. Aaker

0%0 / 299 sf

Current pageTotal pages

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Top Reviews

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Your Rating

Re-read

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