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adrian b ryans
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Beating low cost competition
Adrian B. Ryans · John Wiley & Sons, Ltd.
256 sayfa · 2008
Product management / Brand choice / Price cutting / Brand name products / Marketing
Product characteristic and price
Adrian B. Ryans · Marketing Science Institute
28 sayfa · 1972
Product management / Prices / Consumers' preferences
Winning market leadership
Adrian B. Ryans, Roger More, Donald Barclay, Terry Deutscher · Wiley
328 sayfa · 1999
High technology / Marketing / Strategische planning / Strategische Planung / Commercialisation