Yazar
Amna Kirmani
4 cilt bulundu.
Cilt sonuçları
The ownership effect in consumer responses to brand line stretches
Amna Kirmani · Marketing Science Institute
30 sayfa · 1997
Quality of products / Brand name products / Attitudes / New products / Consumers
Marketing communications, procedural learning, and consumer decision making
Amna Kirmani · Marketing Science Institute
24 sayfa · 1992
Communication in marketing / Decision making / Marketing
Social Influence and Consumer Behavior
Daniel J. Howard, Amna Kirmani, Priyali Rajagopal · Taylor & Francis Group
144 sayfa · 2012
Consumer behavior / Social psychology