Yazar
Avi Santo
5 cilt bulundu.
Cilt sonuçları
Selling the Silver Bullet
Avi Santo · University of Texas Press
331 sayfa · 2015
Product management / Brand name products / Lone Ranger (Fictitious character) / License agreements / Character merchandising
Making Media Work
Derek Johnson, Derek Kompare, Avi Santo · New York University Press
336 sayfa · 2014
Management / Mass media / Cross-cultural studies / Cultural industries / BUSINESS & ECONOMICS / Industries / Media & Communications Industries
Configuring the Field of Character and Entertainment Licensing
Avi Santo · Routledge
Sayfa sayısı yok · 2022
License agreements / Character merchandising / Branding (Marketing) / Mass media / Management
Making Media Work
Derek Johnson, Derek Kompare, Avi Santo · New York University Press
336 sayfa · 2014
Management / Mass media