Frank Myron Bass · Institute for Research in the Behavioral, Economic and Management Sciences, Krannert Graduate School of Management, Purdue University

22 sayfa · 1979

Advertising / Management / Sales promotion

Marketing researchAnalytical approaches in the study of consumer purchase behavior and brand choiceFrank Myron Bass

Analytical approaches in the study of consumer purchase behavior and brand choice

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University

48 sayfa · 1975

Consumers' preferences / Marketing research

Mathematical modelsAn empirical analysis of the theory of stochastic preferenceFrank Myron Bass

An empirical analysis of the theory of stochastic preference

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University

63 sayfa · 1974

Brand name products / Consumers' preferences / Mathematical models

Motivation research (Marketing)An experimental study of relationships between attitudes, brand preference and choiceFrank Myron Bass

An experimental study of relationships between attitudes, brand preference and choice

Frank Myron Bass · Herman C. Krannert Graduate School of Industrial Administration, Purdue University

20 sayfa · 1971

Business names / Consumer's preferences / Motivation research (Marketing)

Motivation research (Marketing)Brand choice and purchase timing modelsFrank Myron Bass

Brand choice and purchase timing models

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

41 sayfa · 1978

Brand choice / Consumers' preferences / Mathematical models / Motivation research (Marketing)

TestingA comparative analysis of attitudinal predictions of brand preferenceFrank Myron Bass

A comparative analysis of attitudinal predictions of brand preference

Frank Myron Bass · Krannert Graduate School of Industrial Administration, Purdue University

28 sayfa · 1973

Attitude (Psychology) / Brand name products / Motivation research (Marketing) / Testing

Mathematical modelsComplements and substitutesFrank Myron Bass

Complements and substitutes

Frank Myron Bass · Krannert Graduate School of Industrial Administration, Purdue University

31 sayfa · 1967

Consumers / Mathematical models

Sales managementThe data interval bias, simultaneous casualty, and the estimation of advertising-sales relationships from annual dataFrank Myron Bass

The data interval bias, simultaneous casualty, and the estimation of advertising-sales relationships from annual data

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

21 sayfa · 1980

Advertising / Mathematical models / Sales management

Stochastic processesEquilibrium stochastic choice and market penetration theoriesFrank Myron Bass

Equilibrium stochastic choice and market penetration theories

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University

24 sayfa · 1975

Consumers' preferences / Mathematical models / Stochastic processes

ProfitFirm effects and industry effects in the analysis of market structure and profitabilityFrank Myron Bass

Firm effects and industry effects in the analysis of market structure and profitability

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

19 sayfa · 1976

Advertising / Industrial concentration / Mathematical models / Profit

Regression analysisMarket structure and profitability analysis of the appropriateness of pooling cross-sectional industry dataFrank Myron Bass

Market structure and profitability analysis of the appropriateness of pooling cross-sectional industry data

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University

25 sayfa · 1973

Food industry and trade / Profit / Regression analysis

Technological innovationsOptimal strategic pricing of technological innovationsFrank Myron Bass

Optimal strategic pricing of technological innovations

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

16 sayfa · 1981

Mathematical models / Prices / Production (Economic theory) / Technological innovations

PricingOptimal strategic pricing policies with learningFrank Myron Bass

Optimal strategic pricing policies with learning

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

33 sayfa · 1980

Mathematical models / Pricing

Regression analysisPooling issues and methods in regression analysis with examples in marketing researchFrank Myron Bass

Pooling issues and methods in regression analysis with examples in marketing research

Frank Myron Bass · Krannert Graduate School of Industrial Administration, Purdue University

41 sayfa · 1974

Marketing research / Regression analysis

Technological innovationsThe relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovationsFrank Myron Bass

The relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

25 sayfa · 1978

Consumer Durable goods / Diffusion of innovations / Learning curve (Industrial engineering) / Technological innovations

Statistical communication theoryA revised version of the theory of stochastic preference and brand switchingFrank Myron Bass

A revised version of the theory of stochastic preference and brand switching

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University

66 sayfa · 1973

Brand choice / Statistical communication theory

PurchasingSome new results in purchase timing and brand selectionFrank Myron Bass

Some new results in purchase timing and brand selection

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

38 sayfa · 1976

Consumer behavior / Consumers / Consumers' preferences / Mathematical models / Purchasing

Mathematical modelsA stochastic brand choice framework for econometric modelling of time series market share behaviorFrank Myron Bass

A stochastic brand choice framework for econometric modelling of time series market share behavior

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

28 sayfa · 1979

Brand choice / Market share / Mathematical models

Stochastic processesStochastic preference theoryFrank Myron Bass

Stochastic preference theory

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University

28 sayfa · 1974

Consumers' preferences / Mathematical models / Stochastic processes

SalesTemporal aggregation, the data interval bias, and empirical estimation of bimonthly relations from annual dataFrank Myron Bass

Temporal aggregation, the data interval bias, and empirical estimation of bimonthly relations from annual data

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University

17 sayfa · 1981

Advertising / Econometric models / Parameter estimation / Sales

Mathematical modelsTesting distributed lag models of advertising effectFrank Myron Bass

Testing distributed lag models of advertising effect

Frank Myron Bass · Herman C. Krannert Graduate School of Industrial Administration, Purdue University

51 sayfa · 1971

Advertising / Mathematical models

Consumer behaviorUnexplained variance in studies of consumer behaviorFrank Myron Bass

Unexplained variance in studies of consumer behavior

Frank Myron Bass · Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University

42 sayfa · 1971

Consumer behavior