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gordon e greenley

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Readings in marketing management from the European journal of marketing

Gordon E. Greenley, David Shipley · McGraw-Hill

326 sayfa · 1988

Marketing / Management

The strategic and operational planning of marketing

Gordon E. Greenley · McGraw-Hill Book Co.

252 sayfa · 1986

Marketing / Management

CiltPerceptions of marketing strategy and strategic marketing in U.K. companiesGordon E. Greenley

Perceptions of marketing strategy and strategic marketing in U.K. companies

Gordon E. Greenley · University of Birmingham, Department of Commerce

43 sayfa · 1993

Kategori yok

ConsumersThe affective structure of consumer situationsGordon E. Greenley

The affective structure of consumer situations

Gordon E. Greenley · Aston Business School, Aston University

24 sayfa · 1998

Research / Consumer behavior / Consumers

CiltResearch on strategic planning and performanceGordon E. Greenley

Research on strategic planning and performance

Gordon E. Greenley · BirminghamBusiness School

30 sayfa · 1993

Kategori yok

CiltVariation in Addressing Stakeholder Needs in UK Companies and the Implications for Performance (Working Papers in Consumer Research)Gordon E. Greenley

Variation in Addressing Stakeholder Needs in UK Companies and the Implications for Performance (Working Papers in Consumer Research)

Gordon E. Greenley · University of Birmingham

37 sayfa · 1998

Kategori yok

CiltA study of the utilisation of planning within the context of marketingGordon E. Greenley

A study of the utilisation of planning within the context of marketing

Gordon E. Greenley · University of Salford

Sayfa sayısı yok · 1986

Kategori yok

CiltMultiple stakeholder orientation in UK companies & the implications for company performanceGordon E. Greenley

Multiple stakeholder orientation in UK companies & the implications for company performance

Gordon E. Greenley · Aston Business School Research Institute

30 sayfa · 1996

Kategori yok

CiltAn empirical study isolating mechanisms in UK companiesGordon E. Greenley

An empirical study isolating mechanisms in UK companies

Gordon E. Greenley · Aston Business School Research Institute

Sayfa sayısı yok · 1996

Kategori yok

CiltAn investigation of modulator effects on alignment skillGordon E. Greenley

An investigation of modulator effects on alignment skill

Gordon E. Greenley · Aston Business School Research Institute

Sayfa sayısı yok · 1996

Kategori yok

CiltPatterns of Consumer Versus Non-consumer Stakeholder OrientationGordon E. Greenley

Patterns of Consumer Versus Non-consumer Stakeholder Orientation

Gordon E. Greenley · Univ.B'ham

33 sayfa · 1994

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CiltA comparison of slack resources in high & low performing British companiesGordon E. Greenley

A comparison of slack resources in high & low performing British companies

Gordon E. Greenley · Aston Business School Research Institute

21 sayfa · 1995

Kategori yok

CiltTesting Narver & Slater's market orientation scaleGordon E. Greenley

Testing Narver & Slater's market orientation scale

Gordon E. Greenley · Aston Business School, Aston University

Sayfa sayısı yok · 1998

Kategori yok