Yazar
harald j van heerde
3 cilt bulundu.
Cilt sonuçları
Flexible decomposition of price promotion effects using store-level scanner data
Harald J. van Heerde · Marketing Science Institute
41 sayfa · 2002
Optical scanners / Sales promotion / Pricing / Marketing research
The brand switching fraction of promotion effects
Harald J. van Heerde · Marketing Science Institute
31 sayfa · 2002
Brand choice / Mathematical models / Sales promotion