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jan benedict e m steenkamp
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Cilt sonuçları
Private label strategy
Nirmalya Kumar, Jan-benedict E. m. Steenkamp · Harvard Business School Press
270 sayfa · 2007
Branding (Marketing) / Brand name products / Labels
Agricultural Marketing and Consumer Behavior in a Changing World
Berend Wierenga, Aad van Tilburg, Klaus Günter Grunert, Jan-Benedict E. M. Steenkamp, Michel Wedel · Island Press
327 sayfa · 1997
Produce trade / Consumer behavior