Yazar
Kusum L Ailawadi
5 cilt bulundu.
Cilt sonuçları
Market share and ROI
Kusum L Ailawadi · Marketing Science Institute
41 sayfa · 1993
Marketing / Mathematical models / Management / Rate of return / Market share
A product-market-based measure of brand equity
Kusum L. Ailawadi · Marketing Science Institute
33 sayfa · 2002
Brand name products / Valuation / Advertising
Market share and growth are not good predictors of the A/S ratio
Kusum L Ailawadi · Marketing Science Institute
34 sayfa · 1993
Marketing / Management / Advertising / Decision making / Market share