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Mihalis Kavaratzis
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Cilt sonuçları
Towards effective place brand management
Gregory John Ashworth, Mihalis Kavaratzis · Edward Elgar
279 sayfa · 2010
Product management / Brand name products / Place marketing / Case studies
Rethinking Place Branding
Mihalis Kavaratzis, Gary Warnaby, Gregory John Ashworth · Springer
260 sayfa · 2014
Brand name products / General / Urban & regional / City planning & urban development / Business & economics -> marketing -> principles of marketing
Towards effective place brand management
Gregory John Ashworth, Mihalis Kavaratzis · Edward Elgar
279 sayfa · 2010
Product management / Brand name products / Place marketing / Case studies / Marketing