Yazar
Pierre Chandon
3 cilt bulundu.
Cilt sonuçları
Hedonic and utilitarian consumer benefits of sales promotions
Pierre Chandon · Marketing Science Institute
41 sayfa · 1999
Sales promotion / Consumer behavior / Attitudes / Consumers
Yazar
3 cilt bulundu.
Pierre Chandon · Marketing Science Institute
41 sayfa · 1999
Sales promotion / Consumer behavior / Attitudes / Consumers