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robert d buzzell

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The PIMS principles

Robert D. Buzzell · Free Press

322 sayfa · 1987

Management / Marketing / Strategic planning / Unternehmensplanung / Stratégie marketing

Marketing: a contemporary analysis

Robert D. Buzzell · McGraw-Hill

776 sayfa · 1972

Marketing / Sales management

CiltProduct profitability measurement and merchandising decisionsRobert D. Buzzell

Product profitability measurement and merchandising decisions

Robert D. Buzzell · Harvard Univ. Graduate School of Business Administration. Division of Research

104 sayfa · 1965

Kategori yok

Study and teachingMarketing and marketing educationRobert D. Buzzell

Marketing and marketing education

Robert D. Buzzell · Marketing Science Institute

13 sayfa · 1972

Marketing / Study and teaching

CiltMathematical Models and Marketing Management.ROBERT D. BUZZELL

Mathematical Models and Marketing Management.

ROBERT D. BUZZELL · Harvard UP,

Sayfa sayısı yok · 1968

Kategori yok

CiltProduct innovation in food processing, 1954-1964Robert D. Buzzell

Product innovation in food processing, 1954-1964

Robert D. Buzzell · Harvard University Press

Sayfa sayısı yok · 1967

Kategori yok

BibliographyA basic bibliography on mathematical methods in marketingRobert D. Buzzell

A basic bibliography on mathematical methods in marketing

Robert D. Buzzell · American Marketing Association

62 sayfa · 1962

Marketing / Bibliography

Marketing channelsChannel partnershipsRobert D. Buzzell

Channel partnerships

Robert D. Buzzell · Marketing Science Institute

28 sayfa · 1994

Marketing channels

Marchés d'exportationGlobal Marketing ManagementRobert D. Buzzell

Global Marketing Management

Robert D. Buzzell · Addison-Wesley Publishing Company

751 sayfa · 1992

Cas, Etudes de / Etudes de Cas / Gestion / Marchés d'exportation

Management information systemsMarketing research and information systemsRobert D. Buzzell

Marketing research and information systems

Robert D. Buzzell · McGraw-Hill

788 sayfa · 1969

Marketing / Management / Marketing research / Management information systems

IndustriesAre there "natural" market structures?Robert D. Buzzell

Are there "natural" market structures?

Robert D. Buzzell · Division of Research, Graduate School of Business Administration, Harvard University

28 sayfa · 1979

Marketing research / Marketing / Decision making / Business planning / Industries

Business planningIs vertical integration a profitable strategy?Robert D. Buzzell

Is vertical integration a profitable strategy?

Robert D. Buzzell · Division of Research, Graduate School of Business Administration, Harvard University

33 sayfa · 1982

Industrial organization / Business planning

ProfitPIMS research bibliographyRobert D. Buzzell

PIMS research bibliography

Robert D. Buzzell · The Strategic Planning Institute

14 sayfa · 1987

Marketing research / Bibliography / Business planning / Profit

CiltMarketing Im Zeitalter Der ,,CompunicationsRobert D. Buzzell

Marketing Im Zeitalter Der ,,Compunications

Robert D. Buzzell · Westdeutscher Verlag GmbH

Sayfa sayısı yok · 2013

Kategori yok

Food industry and tradeProduct innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964Robert D. Buzzell

Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964

Robert D. Buzzell · Arthur D. Little, Inc.

Sayfa sayısı yok · 1966

Food industry and trade

ProfitMarket share, profitability and business strategyRobert D. Buzzell

Market share, profitability and business strategy

Robert D. Buzzell · [Marketing Science Institute]

28 sayfa · 1974

Marketing research / Marketing / Profit

CostsMarketing costs in consumer goods industriesRobert D. Buzzell

Marketing costs in consumer goods industries

Robert D. Buzzell · Marketing Science Institute

32 sayfa · 1976

Marketing / Costs

MarketingThe rediscovery of marketingRobert D. Buzzell

The rediscovery of marketing

Robert D. Buzzell · Division of Research, Harvard Business School

22 sayfa · 1986

Marketing

CiltCompetitive preference and sales effectivenessRobert D. Buzzell

Competitive preference and sales effectiveness

Robert D. Buzzell · Schwerin Research Corp.

37 sayfa · 1964

Kategori yok

Strike, 1970Automobile advertising expenditures and sales during the 1970 GM strikeRobert D. Buzzell

Automobile advertising expenditures and sales during the 1970 GM strike

Robert D. Buzzell · Marketing Science Institute

14 sayfa · 1971

Advertising / Automobile industry and trade / General Motors Corporation / Strike, 1970

Marketing researchHow can research contribute to improved "marketing" in non-business organizations?Robert D. Buzzell

How can research contribute to improved "marketing" in non-business organizations?

Robert D. Buzzell · Marketing Science Institute

14 sayfa · 1970

Marketing research

MarketingIndustrial marketing costsRobert D. Buzzell

Industrial marketing costs

Robert D. Buzzell · Marketing Science Institute

47 sayfa · 1976

Costs / Marketing

MarketingMarketing costs in industrial businessesRobert D. Buzzell

Marketing costs in industrial businesses

Robert D. Buzzell · Marketing Science Institute

85 sayfa · 1976

Costs / Marketing

Mathematical modelsMarketing and economic performanceRobert D. Buzzell

Marketing and economic performance

Robert D. Buzzell · Marketing Science Institute

27 sayfa · 1972

Marketing / Mathematical models