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wolfgang fuchs fritz unger
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Management der Marketing-Kommunikation
Wolfgang Fuchs, Fritz Unger · Springer Gabler. in Springer Fachmedien Wiesbaden GmbH
736 sayfa · 2005
Communication in marketing
Management der Marketing-Kommunikation
Wolfgang Fuchs; Fritz Unger · Springer Nature
408 sayfa · 2007
General / Management science / Public relations / Management / Media & communications