ANZMAC 2007

2007 • EN

Yazan Bilinmeyen yazar

The ANZMAC 2007 theme 3Rs - Reputation, Responsibility & Relevance seeks to bring to the fore a number of issues and challenges facing our discipline. The issues brought to light include: Marketing's status and relevance within the modern organisation; More boundary spanning in research and practice, and taking advantage of cross-functional opportunities; More emphasis on strategy implementation; Broadening vision and goals; Ethics and social responsibility; Encouraging research that is relevant to society; and Researching markets outside the USA, UK and Europe. In short, through addressing these issues, the Marketing discipline will maintain its reputation, responsibility and relevance. [CD, ed]