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peter s h leeflang

19 cilt bulundu.

Cilt sonuçları

Scientification of Marketing

Peter S.H. Leeflang · Brill | Schöningh

44 sayfa · 2019-07-17

Business & Economics

Sprinter-type Macro-flow Models

Willem G. Nijkamp, Peter S. H. Leeflang · Yayınevi bilinmiyor

166 sayfa · 1985

Consumers

Building Models for Marketing Decisions

Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert · Springer Science & Business Media

Modeling Markets

Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels · Springer

417 sayfa · 2014-11-12

Business & Economics

Building Implementable Marketing Models

Philippe A. Naert, Peter S.H. Leeflang · Springer Science & Business Media

405 sayfa · 2013-12-01

Business & Economics

Flexible decomposition of price promotion effects using store-level scanner data

Harald J. van Heerde, Peter S. H. Leeflang, Dick R. Wittink, Marketing Science Institute · Yayınevi bilinmiyor

41 sayfa · 2002

Business & Economics

Business & EconomicsMathematical Models in MarketingPeter S. H. Leeflang

Mathematical Models in Marketing

Peter S. H. Leeflang · Springer

222 sayfa · 1974-01-31

Business & Economics

CiltAn empirical investigation of marketing planningPeter S. H. Leeflang, Charles Pahud de Mortanges

An empirical investigation of marketing planning

Peter S. H. Leeflang, Charles Pahud de Mortanges · Yayınevi bilinmiyor

25 sayfa · 1996

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MarketingTesting Causality Between Marketing Variables Using Scanner DataJan Roelf Bult, P. S. H. Leeflang, Dick R. Wittink

Testing Causality Between Marketing Variables Using Scanner Data

Jan Roelf Bult, P. S. H. Leeflang, Dick R. Wittink · Yayınevi bilinmiyor

50 sayfa · 1991

Marketing

CiltAdvertising and Industry SalesPeter S. H. Leeflang, Jan C. Reuyl

Advertising and Industry Sales

Peter S. H. Leeflang, Jan C. Reuyl · Yayınevi bilinmiyor

Sayfa sayısı yok

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CiltMathematical Response Models in Marketing Based on Markovian Consumer BehaviourPeter S. H. Leeflang

Mathematical Response Models in Marketing Based on Markovian Consumer Behaviour

Peter S. H. Leeflang · Yayınevi bilinmiyor

Sayfa sayısı yok · 1973

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Least squaresOn the Application of Generalized Least Squares Methods to Logically Consistent Market Share ModelsPeter S. H. Leeflang, Jan C. Reuyl

On the Application of Generalized Least Squares Methods to Logically Consistent Market Share Models

Peter S. H. Leeflang, Jan C. Reuyl · Yayınevi bilinmiyor

38 sayfa · 1979

Least squares

Applied mathematicsThe Geometric Dual Lag ModelPeter S. H. Leeflang, Gregory M. Mijatovich

The Geometric Dual Lag Model

Peter S. H. Leeflang, Gregory M. Mijatovich · Yayınevi bilinmiyor

27 sayfa · 1988

Applied mathematics

CiltDynamic Analysis of a Competitive Marketing SystemCsilla Horvath, Peter S.H Leeflang, Dick R. Wittink

Cigarette industryFurther Study and Comments on the Prediction Power of Market Share Attraction ModelsPeter S. H. Leeflang, Jan C. Reuyl

Further Study and Comments on the Prediction Power of Market Share Attraction Models

Peter S. H. Leeflang, Jan C. Reuyl · Yayınevi bilinmiyor

15 sayfa · 1982

Cigarette industry

CiltThe Changing Consumer in the European UnionPeter S. H. Leeflang, W. Fred van Raaij, Erasmus Universiteit / Rotterdam School of Management, Erasmus Institute for Advanced Studies in Management / Erasm

The Changing Consumer in the European Union

Peter S. H. Leeflang, W. Fred van Raaij, Erasmus Universiteit / Rotterdam School of Management, Erasmus Institute for Advanced Studies in Management / Erasm · Yayınevi bilinmiyor

27 sayfa · 1995

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CiltHow Promotions WorkPeter S.H Leeflang, Harald J. van Heerde, Dick R. Wittink

How Promotions Work

Peter S.H Leeflang, Harald J. van Heerde, Dick R. Wittink · Yayınevi bilinmiyor

Sayfa sayısı yok · 2008

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Cigarette industryEstimating the Parameters of Market Share Models at Different Levels of Aggregation with Examples from the German Cigarette IndustryPeter S. H. Leeflang, Jan C. Reuyl

Estimating the Parameters of Market Share Models at Different Levels of Aggregation with Examples from the German Cigarette Industry

Peter S. H. Leeflang, Jan C. Reuyl · Yayınevi bilinmiyor

21 sayfa · 1981

Cigarette industry

CiltImplementation of Marketing ModelsPeter S.H. Leeflang, Philippe A. Naert

Implementation of Marketing Models

Peter S.H. Leeflang, Philippe A. Naert · Yayınevi bilinmiyor

Sayfa sayısı yok · 1978

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